Things seem to change online faster than they do in "real life." A new must-be-on social media site seems to be popping up every-other month and the way people access the Web has
moved from computers to mobile devices. While that might change the size of the screen, it doesn't change the basic rules of engagement. Target the right people, get their attention and deliver the right message to change minds or actions. That's why it pays to be strategic - and a little nuts - online as well.